3 Signs You Need to Hire a Graphic Designer

We don’t want to be dramatic but, we really do believe that every business needs a graphic designer at one point or another.

Graphic Designers have the ability to combine complex ideas and simplistic designs in to something we, as humans, can remember. That entire process requires training, talent, and skill. With today’s fast paced society, most people are skimming through articles, websites, and social media so as a business, you need to ensure your brand is standing out in terms of graphic design. Your logo and branding must define you!

When Should You Start Looking for a Graphic Designer?

1. When a Logo is Needed

Or when a logo revamp is needed. Logos are not something you can whip up in an hour and call a day.

A logo is a design that people will associate with your brand long-term, this is why it is important to get a professional’s help when creating one. A poorly designed logo can leave a bad first impression and ultimately ‘scare’ off potential clients.

A successful logo should be designed with purpose and meaning – not just image-wise but also in colour, font, style, shapes, and more. When working with a skilled designer, you can be confident in their ability to meet those needs.

2. When Marketing Materials Are Inconsistent

Consistency is important, especially when it comes to branding.

Having a consistent colour scheme and message across all mediums and platforms will help with making your brand more memorable.

Consistent branding also plays a huge role in credibility and professionalism.

Mind you, if your branding is consistent but not relevant to your business, it can turn off people as well. So it is key to make sure the graphic designer you are hiring fully understands your brand’s goals and aesthetics.

3. When There is a Lack of Professionalism (Appearance-wise)

“You get what you pay for,” is the honest truth when it comes to graphic design.

Nowadays, it is easy to access designing tools (such as templates and photo editors) but that doesn’t necessarily guarantee good graphic work. If your business is getting by with a cheap design, it is time for an upgrade!

To stay ahead of the curve, it is ideal to stick to custom designs rather than using a template or stock imagery and icons. Again, all your graphic design material should describe your brand, your brand’s values, and where you stand in the industry. A template or stock imagery will not showcase those qualities, ultimately impacting your professionalism as a whole.