How a Search Engine-Friendly Website Boosts Your Business Visibility
In today’s business world, having a website is just the start. To stand out, your website needs to be optimized for both search engines and…
27
Sep
27
Sep
How a Search Engine-Friendly Website Boosts Your Business Visibility
In today’s business world, having a website is just the start. To stand out, your website needs to be optimized for both search engines and…
23
Sep
Maximizing Traffic Through Strategic Internal Linking
As a digital marketing company, we always looking for ways to boost our clients’ site performance and search rankings. One of the most overlooked yet…
26
Aug
The Power of Call-Only Campaigns on Google Ads: A Must for Service-Based Industries
Businesses must employ various advertising strategies to reach their target audience effectively. One such strategy that has proven particularly valuable for businesses seeking direct customer…
30
Jul
A Competitive Edge in the Online World
Businesses must navigate a complex and ever-changing online environment. The key to success lies in leveraging digital marketing strategies that offer unparalleled precision targeting, deep…
23
Jul
The Importance of a Smooth Website Flow: Why It Matters
Online users expectations are higher than ever, having a website with a seamless flow is not just a nice-to-have—it’s essential. A well-designed flow enhances user…
18
Jul
How Posting Relevant Blogs Can Boost Your SEO
Staying ahead of the competition requires a keen understanding of search engine optimization (SEO). One effective strategy to enhance your SEO efforts is by consistently…
27
Jun
Elevate Your Online Presence with Website Animation
In digital marketing, capturing and maintaining user attention is more challenging than ever. One powerful tool that digital marketing agencies can leverage to enhance user…
20
Jun
Navigating Google Ads
Understanding the structure of Google Ads is crucial for creating effective advertising strategies. Google Ads, a cornerstone of many marketing campaigns, is designed to help…
7
May
Building Trust and Loyalty in Social Media Advertising
Social media has become an indispensable tool for businesses to connect with their audience. Among the myriad of strategies that marketers employ, one often overlooked…
24
Apr
The Power of Consistency in Social Media Marketing
Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. Whether you’re a small startup…
19
Apr
The Power of SEO in Business Growth
The internet serves as a bustling marketplace, visibility is paramount for businesses striving to thrive. Amidst the vast expanse of online competition, one powerful tool…
21
Mar
The Art of Content Placement: Enhancing User Experience on Your Business Website
Your business website serves as the storefront of your online presence. It’s not just about having a visually appealing design; it’s also about ensuring that…
20
Mar
Navigating the Digital Landscape: Understanding Your Competitors’ Websites
Staying ahead of the curve is essential for businesses aiming to thrive. One crucial aspect of this strategy involves understanding and analyzing the online presence…
26
Feb
Crafting Brand Identity Through a Focused Colour Palette
In branding, every visual element plays a significant role in shaping consumer perception, the importance of a concise colour palette cannot be overstated. It’s not…
15
Feb
The Need for Speed: Why Load Time Matters for Your Website
Website users attention spans are shorter than ever and competition is fierce, every second counts when it comes to engaging your online audience. One crucial…
31
Jan
Crafting Compelling Digital Narratives: The Art of Driving Engagement and Fostering Connections
Digital marketing is ever-evolving but one thing remains constant – the need for compelling content. Whether you’re navigating the vast realm of social media, refining…
26
Jan
Unleashing the Power of Search Engine-Friendly Websites
As a business owner, having a website that speaks the language of search engines is not just an advantage—it’s a necessity. A search engine-friendly website…
19
Dec
A Holistic Approach to Digital Marketing Success
In the fast-paced world of business, the term “digital marketing” often evokes a sense of complexity and vastness that can be overwhelming for some business…
15
Dec
Mastering Content Marketing, A Fundamental Guide for Any Businesses
In the dynamic realm of digital marketing, one strategy has consistently proven its effectiveness in building brand awareness, engaging audiences, and driving conversions—content marketing. Whether…
30
Nov
The Importance of a Clearly Defined Target Audience
In the ever-evolving landscape of digital marketing, one key strategy stands out as the linchpin for success—defining and understanding your target audience. For businesses navigating…
15
Nov
Unleashing the Power of SEO: A Catalyst for Business Growth
In the fast-paced digital landscape of the 21st century, where online visibility can make or break a business, Search Engine Optimization (SEO) stands tall as…
17
Oct
Navigating Digital Marketing During a Recession
In today’s digital age, recessions not only affect traditional businesses but also have a significant impact on the digital marketing landscape. However, with the right…
12
Oct
Elevate Your Online Presence: Why a Professional Website Matters
In today’s rapidly evolving digital landscape, it’s not enough to simply have a website; your online presence must radiate professionalism. Many businesses have dipped their…
3
Oct
Unlocking Success: The Power and Potential of Digital Marketing
In a world that’s become increasingly digitized, businesses are presented with unparalleled opportunities to connect, engage, and grow like never before. At the heart of…
18
Feb
Stay Top of Mind with Promotional Items
The more your organization’s name is out in the wild, the higher your brand recognition will be. One way of staying top of mind is…
18
Feb
How Accessible is your Site? Are you missing out on potential customers?
We now offer an accessibility solution that exceeds the current requirements and offers WCAG 2.1 compliance. With a click of an icon, those with disabilities…
28
May
The 4-Day Work Week
Summary: Future Access will begin a 4-day work week trial starting June 1, 2020. During this trial, staff will work Monday through Thursday, from 9…
21
Jan
Three Great Options for Your Email Hosting
We announced in 2019 that we will be migrating our client websites from our current web hosting provider to the Google Cloud Platform. We’re excited…
17
Oct
Updating WordPress to use HTTPS
Need a hand setting up your WordPress website to use HTTPS? Our quick guide will walk you through the main steps to get this taken…
27
Jun
Brand Voice: What is it and Why is it Important?
Every brand has their own voice and identity. Take Nike for an example. Nike is a brand which focuses on athleticism and really solidified their…
12
Jun
Overcoming Writer’s Block as a Blog Writer
Writing is all fine and dandy until writer’s block kicks in. Whether you’re a student forced to write an essay, an author, or in this…
30
May
What Weekly Marketing Meetings Have Taught Us
When people think of the digital industry, they often think about technology. Technology has successfully replaced many human jobs in numerous industries, the one thing…
14
May
Why Hire an App Development Agency?
As the need for apps continues to grow, so does the competition in the app development industry. The time and money invested in to creating…
1
May
Simple Ways to Improve Your Email Writing Skills
We’ve talked about email marketing and all the do’s and don’ts of running an email campaign but we haven’t touched on writing emails as a…
16
Apr
The Importance of Creative Team Brainstorming
As of last year, Future Access introduced Team Beer and Brainstorming sessions. Instead of an awkward, let’s-talk-business situation, we opted for a more casual approach…
1
Apr
What is Facebook Store and Is It Right For You?
Facebook Store is an add-on functionality that Facebook has recently added to their popular social network platform. The Facebook Store can be added to new…
18
Mar
Spring Clean Your Social Media Presence
We know what you’re thinking – that’s a cheesy blog title. Yes, yes it is but we couldn’t resist! Now that spring is here and…
3
Mar
Is Clickbait Good for SEO?
Clickbait headlines have been around for a few years now. Blogs, Youtube video titles, social media – clickbait titles can be found all over the…
15
Feb
3 Signs You Need to Hire a Graphic Designer
We don’t want to be dramatic but, we really do believe that every business needs a graphic designer at one point or another. Graphic Designers…
2
Feb
Is Technology Impacting Our Lives for the Better?
We live in a very tech-savvy world nowadays. With technology evolving quicker than ever before, it is hard to deny that these advancements don’t impact…
24
Jan
Mobile App Trends You Should Expect to See in 2019
It is no secret that smartphones have become the go-to device for everyday Internet access. Smartphones are portable, compact, and loaded with a handful of…
11
Jan
Website Trends of 2019
Drop shadows, over-the-top animations, and bright colours – these are some of the most popular website trends from the 1990’s. If you’ve been staying up…
27
Dec
A Look Back at 2018 with Future Access
Do you remember our blog: A Look Back at 2017 with Future Access? A lot has happened since then. A lot of learning, growing, and internal…
11
Dec
How To Switch Back To The Previous WordPress Editor
We, at Future Access love change and growth, but sometimes the wise old saying “if it ain’t broke, don’t fix it” can still apply. If…
4
Dec
The Entrepreneur Year-End Checklist
Entrepreneurs, this blog is for you! We get it. Being an entrepreneur keeps you busy, you don’t just have a business to run but you…
23
Nov
How to Achieve Work-Life Balance During The Holidays
It’s that time of year again, the holidays are back! Bring out the tree, blast some Christmas music and prepare yourself for all the festive…
8
Nov
The Do’s and Don’ts of Holiday Marketing
Not to alarm you but the holidays are just around the corner. Now, no one wants to be “that guy” who spreads Christmas cheer far…
24
Oct
Why Your Business Needs Social Media
Social media plays a very big and important role in today’s industry. Whether you are a small, local business or a large corporate company, social…
9
Oct
How to Stay Inspired This Fall
Hello Fall! Crisp cool air, colourful crunchy leaves, burning ember and evergreen fragrances; just a few reasons why I love the fall season so much!…
20
Sep
How Graphic Design Can Leverage Your Brand
Logos, brochures, posters, billboards, business cards, newsletters, and magazines – what do these all have in common, you ask? They all involve some sort of…
6
Sep
What You Need to Know About Online Ads
Online advertising has been around for some time now. Chances are, you’ve run in to some sort of online ad while reading an article, a…
22
Aug
3 Digital Marketing Myths – Debunked!
Are we writing another blog about myths? Why yes, yes we are! We’ve talked about popular myths in web development and app development, so it…
9
Aug
Summertime Team Building with Future Access
It’s been about a year since we’ve done an article about team building but we’re back at it again and excited to share our favourite…
23
Jul
Why Are Logos So Important to a Business?
Nike, McDonald’s, Starbucks, Apple, and Twitter – can you picture their logos just by reading their company names? If you answered yes (which we bet you…
10
Jul
How to Network Like a Pro
Networking is by far one of the most awkward experiences you can put yourself in but is it worth it? Yes, networking is so important…
26
Jun
The Do’s and Don’ts of Email Marketing
E-blasts and digital newsletters are not new when it comes to digital marketing. I bet if you check your inbox or junk mail now, you…
12
Jun
3 App Development Myths – Debunked!
A few months ago we did a blog about 3 Common Website Myths – Debunked! and now we’re back at it again but this time,…
28
May
Do You Need to Rebrand Your Business?
Rebranding is something every company goes through, even more than once sometimes! Although change can be scary, especially a big change like rebranding your whole…
30
Apr
How to Rank Number One on Google
“How do I become #1 on Google?” Hands down, this is our most asked question to date. Everyone wants their business to be the first…
11
Apr
Blending the Best of Traditional and Digital Marketing
We are living in an exciting time for communication. A call to action now has the possibility to reach further than it ever has before….
13
Mar
Tips to Help You Feel More Motivated at Work
For some, feeling motivated and staying on task at work is easy, but for a lot of career goers the daily work grind can feel…
2
Mar
Why Marketing on Instagram Isn’t for Everyone
Instagram is a popular social media platform with over 800 million active users to date. Although it is fairly new to the digital world, it…
9
Feb
Move Your Brand from Like to Love
There are a few different reasons why our minds fluctuate from liking a brand to loving it! A lot of the time the decision…
24
Jan
5 Signs You Need a Website Redesign
At Future Access, we always tell our clients that once their website is built, they should actively update it if they want to be successful…
11
Jan
How to Enhance Your Business in the New Year
Reflecting on your business’ progress over the past year is key when it comes to moving forward and improving your business. This is the best…
27
Dec
A Look Back at 2017 with Future Access
2017 has been one crazy year for Future Access. We are thankful for all the challenges thrown our way and all the amazing people we’ve…
12
Dec
Understanding Facebook: Promoted Vs. Boosted
Facebook may have started out as a way to connect friends and social networks together but has since morphed into one of the most effective…
30
Nov
How to ramp up business during the holidays
It’s that time of year again, the holidays are upon us and traffic in stores and online is ramping up. Shoppers are interested in finding…
16
Nov
What is SEO?
SEO is short for Search Engine Optimization, which means: “The process of maximizing the number of visitors to a particular website by ensuring that the…
27
Oct
Future Access Favourites: Celebrating the Holidays
Is it too early to be talking about Christmas? Probably, but that’s not going to stop us! The Future Access team has been talking about…
12
Oct
The Art of Blogging
Blogging is something we often recommend to our clients – but why? Although, blogging can be a time consuming task, it plays a significant role in…
30
Sep
Have an App Idea? Ask Yourself These Questions First!
The app world is continuously growing and it doesn’t look like it will be slowing down any time soon. With the popularity of apps, more…
15
Sep
3 Common Website Myths – Debunked!
Websites have been around for over 20 years now, yet myths still continue to circulate. Let’s clear the air today by debunking the top 3…
1
Sep
How to Create a Happy Work Environment
What is the key to creating a positive work environment? The short term answer is: generous salaries and flexible vacation time. Although these big perks…
21
Aug
Colours in Marketing
Colours are commonly used for aesthetic purposes on a day-to-day basis, however in the industry, colours are much more purposeful than that! In marketing and…
3
Aug
Website Launch: Beyond Montessori School
With technology and trends continuously changing, it is almost impossible to avoid a website revamp. Actually at Future Access, we highly encourage it! Website revamps…
20
Jul
Why having a website is important for a small business
The number of small businesses with a website is surprisingly low despite the growth in technology. No matter how small your business may be, having…
5
Jul
Future Access Favourites: Team Building Activities
Team building gives you the opportunity to get to know your fellow co-workers outside of their job description. It allows you and your team to…
21
Jun
Why Your Website Needs an SSL Certificate
In short, your website needs SSL for reasons such as security, improved customer trust, and brand credibility. If that alone doesn’t convince you, here’s a…
6
Jun
Simple Changes to Improve Your Productivity
Being productive is easier said than done. Everyone has off days filled with distractions or a list of to-do’s that seem to be never-ending but don’t…
24
May
3 Social Media Marketing Mistakes You Should Avoid
There is an undeniable difference between using social media from a user stand point and using social media from a business stand point. It is very…
12
May
How Much Does it Cost to Make an App?
There are thousands, maybe even millions of apps out there and I bet each and every one of those app creators have asked the daunting…
29
Apr
Why is Networking so Important?
Everyone claims that networking is important. Ask your teacher, mentor, or boss and they will more than likely agree! Networking isn’t just beneficial in developing…
13
Apr
Shopify Vs. WooCommerce: Which One is Better?
To Shopify or to WooCommerce – that is the question… This isn’t the first time we’ve been asked this and it definitely will not be…
31
Mar
5 Ways to Successfully Use Emojis in Marketing
From text messages to merchandise – the emoji trend is still going strong! These tiny characters add just the right amount of personality to any…
13
Mar
Support Autism Ontario – Niagara Region Chapter with NutraBee!
NutraBee Gourmet Honey Company has joined forces with Autism Ontario – Niagara Region Chapter, and the entire Future Access team is beyond excited! We are…
1
Mar
Say Hello to the New Digital Marketing #Squad
Changes are happening at Future Access! Our beloved digital marketing queen, Erin, will be leaving the Future Access family this coming month. Although we are…
15
Feb
Work-Life Balance: 5 Ways to Find Yours
I tend to talk about my family. Because I love them a whole lot. If you’re anything like me, you want to prioritize them. And…
1
Feb
5 Overused Marketing Buzzwords
Full disclosure: I am guilty of overusing words myself. It’s an easy pattern to fall into. Some words just sound that good, while others seem…
28
Dec
Why Custom Web Development Will Still Count in 2017
Let me tell you a tale of pre-packaged themes. Once upon a time, there was a business owner. This business owner wanted a website that…
14
Dec
10 Words To Perk Up Your Content
It’s way too easy to fall into redundant, boring language. And it’s not because the English language itself is boring. I fear many of us…
23
Nov
Persuasion: Content that Converts
What does it take to convince you? For some, facts have the most influence. Others need to feel an emotional connection. Others base decisions mostly…
16
Nov
Burned Out? Here’s What To Do
At some point, burnout comes for all of us. When it does, what do you do? It often helps to plan how to recover from…
9
Nov
5 Tips For Keeping Seamless Communication
It’s safe to say we all want a peaceful workplace with smooth collaboration. No one wants to wake up and intentionally walk into conflict. But,…
2
Nov
Top Traits To Look For In A Web Developer
Wouldn’t it be nice if we could automatically find just the right fit? Think about it. Shopping for clothes wouldn’t feel so frustrating. Choosing a…
26
Oct
Kindness & Business: The Best Steps To Growth
Some people believe that business and kindness can’t mix. But we’ve discovered that it’s quite the opposite. Not only does kindness mix well with business,…
19
Oct
Why You Should Update Your Website
You’ve probably heard us mention it before – websites still require some attention, even after you’ve launched. After all, technology changes quickly. Those changes will…
12
Oct
The Trade-Offs Of Web Development
Most decisions come with some kind of trade-off. If you choose to move out of the city, you’ll have to make peace with a longer…
14
Sep
Before You Launch: A Brief Checklist
We get it: when you’re developing a website, you’re dreaming of launch day. With a brand new website on the horizon, it’s hard not to…
7
Sep
Why We Don’t Recommend Facebook To Everyone
First, let me be clear: we like Facebook. It’s kind of hard to remember what life was like without the social media giant facilitating and…
24
Aug
Content from the Masters
If you’ve known or followed us for any amount of time, you know continuous learning is important to us. Brushing up on your knowledge base…
17
Aug
So You’ve Launched A Website: Now What?
First of all, congratulations! All the hard work has paid off, and now, you have a brand new website. Once your new site has launched,…
10
Aug
What To Expect When Developing A Website
So, you’re ready to start your web development project? Wonderful. If you’re building a new website for your business, here are some important background steps:…
3
Aug
Choosing The Right Web Developer
Choosing a web developer is like choosing a virtual contractor. That’s why it’s so important to make a good choice. Without the right web developer,…
27
Jul
Building A Great Relationship With Your Web Developer
You’ve probably heard us say it before: client relationships are the most important part of our business. Seriously. At the end of the day, we…
20
Jul
Why We Use WordPress
We get a lot of questions about our choice to integrate WordPress into most of the websites we develop. Since WordPress is rapidly becoming an…
13
Jul
10 Marketing Terms Debunked
Okay, I confess – us marketing folk use a lot of jargon. We know it. It’s not in an effort to confuse you; we just…
6
Jul
A Team That Talks
When you have multiple people working on the same project, things can go awry. They normally go awry because of failures in communication. We’re not…
29
Jun
Overcoming Creative Blocks
Every job requires some creativity, because every job requires some never-been-done-before thinking. When you’re coming up with new solutions and directions, you’re thinking creatively. The…
22
Jun
10 More Tech Terms Simplified
Ready for round two? A few weeks ago, we started looking at some popular tech-y terms and their meaning in everyday speak. Even if you…
15
Jun
Why You Shouldn’t Write For Search Engines
It’s a common piece of advice, but it frustrates me. Lots of people will tell you to write content for search engines. Don’t. Allow me…
8
Jun
The Emotional Sell
My father’s a storyteller. You know those people. They’re the kind that can make the most everyday of instances come to life with a couple…
1
Jun
The Attention Economy
On behalf of millennials, I apologize. (I’m not authorized to speak for all of us. But I’m going to do it anyway.) We know our…
25
May
10 Tech Terms Simplified
I still remember the time our VP, Jeff, asked me if I could do 301 redirects for the new website. “It’s easy,” he said. “You…
18
May
Adapting To Consistent Disruption
Have you heard this one before? Same story, just with different details. It goes something like this: a company announces an innovation that is expected…
11
May
Can You Be Productive And Creative?
One of our programmers, Kim, loves to draw. This makes her desk, which is only about 2 steps from a giant whiteboard, prime territory. It’s…
4
May
Why You Need A Strategy
Ever had a day when time just gets away from you? Try as you might, there’s no catching up. You’re running behind in the morning,…
27
Apr
Website Launch: HWM
It’s been a smashing spring so far. Not only are we enjoying all the sunshine streaming through our gigantic windows, but we’ve also had a…
20
Apr
Your Website Update: It’s Time
Let’s talk about your website. When it was brand new, it was your baby, your pride and joy. You paid close attention to every detail;…
13
Apr
Corporate Culture: It Really Does Matter
If you follow us on any of our social media channels, you’ll notice that we aren’t always posting industry news or product info. Our favourite…
6
Apr
Human-Friendly Marketing
How many ads have you seen today? It’s hard to keep track, isn’t it? Because, in reality, ads are everywhere these days. Doesn’t matter if…
30
Mar
Why your Content can Relax a Little
It’s an age old debate. When it comes to changes in language, everyone has an opinion. Some claim that we’re reverting to a neanderthal level…
23
Mar
5 Big Lessons from 20 Years in Business
2016 has been a lot of fun so far. We’ve got a surplus of balloons in the office as proof. In case you missed it,…
25
Aug
Don’t Settle For Assembly-Line Web Design
Many large web development and hosting companies are peddling their wares, preying upon business owners and operators who cannot tell the difference between one web…
21
May
Website Launch: West Lincoln Chamber of Commerce
The West Lincoln Chamber of Commerce needed some help with their website. Their old website design was not mobile-friendly, difficult to navigate, and the overall look…
19
May
Website Launch: Cal’s Truck Sales & Service
At Future Access, we always feel honoured when we are given the privilege of working with a new client to design and develop a website….
15
May
Website Launch: Niagara Community Data Consortium
The Niagara Community Data Consortium is an initiative lead by the Niagara Workforce Planning Board. Targeted generally at non-profit, charitable, and government (or government-funded) organizations,…
13
May
To Blog or Not to Blog: A Web Designer’s Dilemma
At Future Access, we have long discussed the merits of having a blog on our own website. As a web development company, we often advise our…