Content from the Masters

If you’ve known or followed us for any amount of time, you know continuous learning is important to us. Brushing up on your knowledge base makes good sense. It helps keep your expertise relevant to your industry as it moves forward. Every member of our team commits to that. Whether it’s learning a new coding language, going to a training session, or reading industry-related books or blogs, we do our best to keep up.

With that in mind, I’m going to share a few sources from my own learning library.

Marketing shifts a fair bit, but there’s one thing that will always be important to its success: content. Good content will bring new customers, period. The rest of marketing involves figuring out how to present that content, how to improve that content, etc. But it always starts with good content.

When I’m looking to brush up on my writing techniques, there are a few tried-and-true sources I go to regularly. Here are a couple favourite articles that will help you maximize on content.

Copyblogger: How to Make Your Writing Real

Copyblogger has been my go-to for a while now. They just get it. From properly testing marketing campaigns to creating content with emotional appeal, they have great info for anyone hoping to master content creation and marketing. This article’s a personal favourite – making your writing real enough to come alive for the reader.

Copyhackers: Storyhacking: Cracking the code behind the irresistible selling power of stories

Copyhackers is an amazingsource for any aspiring copywriters. They’re also a great resource for anyone who wants their content to actually convert. This article is one of my all-time favourites. It covers one of the most important aspects of successful content marketing: storytelling.

The Medium: The Two Minutes It Takes To Read This Will Improve Your Writing Forever

This is a great read for anyone who wants practical ways to improve their writing. Seriously, you can read this in two minutes. Want to brush up quick? This article is for you.


Practice, Practice, Practice

No matter what resources you use or what pace you learn at, practice is always the priority. From there, you can find what techniques work best, what advice resonates with you, and what draws in more readers. It won’t look the same for every person, so find your best options and run with it.