The app world is continuously growing and it doesn’t look like it will be slowing down any time soon. With the popularity of apps, more and more people are quitting their jobs as soon as they come up with a fresh app idea. Before you plunge head first in to the app development industry, ask yourself these questions:
“Am I ready to commit to this project, long-term?”
Entrepreneurship is not a standard 9 – 5 job, especially when you are starting off. This job requires commitment, passion, and long hours in order to achieve success. Be honest with yourself, is this something you really want to do for a long time? Are you ready and willing to invest a lot of your time, energy, and money in to this project for the long run?
“Is there a market for my app?”
If there’s competition, it is safe to say that there is an existing market. The focus now is to determine how to make your app stand out among the crowd of similar apps. Why is your app different or better?
If there is not an already existing market, there is a chance that your app is not in high demand and therefore, it may take longer to grow your business. With that being said, there might also be a chance that no one has thought of this specific market and therefore, you may be the first of its kind (which can also lead to success). Look at Twitter! They were the first of its kind in the 2000s and they are still going strong!
“Who is my demographic?”
This is the key to creating a successful app! Determining your demographic will help you establish the direction of your app – from its functionality to its appearance. If you aren’t already familiar with your audience, then we highly recommend investing more time in to researching their behaviour patterns, motives, and goals to ensure your app speaks to them on a personal level. This will also help in creating a marketing plan before and after launch!
“How will I make money from this app?”
Fun fact: 99% of apps on the app store are not profitable/do not make enough to the support their founders. Figuring out a monetization strategy or alternate method of income would be most ideal while your app is in the process of development. Consider pre-launching your app on a crowd funding platform or selling “swag” for your app – get creative!
“Who will help me develop my app?”
Finding the right developer is a big factor in the app’s success. We suggest you do your research, figure out your budget, and don’t be afraid to ask questions and meet with potential development partners.
At Future Access, we have a team of developers who are passionate and willing to go the extra mile to help you and your app succeed. By keeping everything in-house, you have full access to communicating with us over the phone, through Skype, and in-person! Since we are a one-stop shop, you can also count on us to help you establish your marketing plan while your app is in development. Once launch day arrives, you will be equipped with all the essentials: an awesome app, an awesome marketing plan, and an awesome partnership.
Now that you’ve asked yourself these questions – are your ready to jump in to the app world?