We know what you’re thinking – that’s a cheesy blog title. Yes, yes it is but we couldn’t resist! Now that spring is here and everyone’s in the mood to freshen up their space, why not take that same mindset over to social media? Social media has to be one of the most cluttered places on the internet – this is why you need to do a social media deep-dive.
As a business owner, you want to make sure your online presence, content, imagery, and honestly, everything under the sun, is performing at its best. In order to keep content fresh, we recommend doing some social media spring cleaning to find the Yay’s and Nay’s about your business online.
How to Clean-Up Your Social Media
Out with the Old and In with the New
If you still have your old logo as your profile photo or an old slogan as your cover photo – now’s the time to replace it! Make sure when you are removing old photos, you are also replacing them with better quality content.
We’re not asking you to erase your business’ history, some of those moments are humbling and fun to look through but in order to stay ahead of the curve it is best to either Archive questionable quality content on Instagram or hide them off your Facebook Page newsfeed so it doesn’t become a focal point.
After you’re done tackling the visuals, take a closer look at your profile descriptions – is the contact number accurate? Does your “About” section still speak to your business? Do you still offer the same services?
Take a Peek at How Your Social Posts are Doing
You might’ve done this during your year-end or new year overhaul but it doesn’t hurt to check again.
Your performance on social media is so important, this is why it is key to understand insights and analytics because these numbers are cold, hard facts that can really help you elevate your social presence.
Before determining your next marketing move as a business owner, it is a good idea to make sure your social posts are doing well.
Take the time to go through as much content as possible to see whats working and what’s not – no, this doesn’t need to be a detailed audit, a semi-deep dive should be enough. Clean up your social feed by jotting down areas of improvement and if needed, edit or remove irrelevant content that hasn’t aged well or does not add value to your brand.
What are Your Neighbours (Competitors) Doing?
Need a motivation boost? See what your neighbours are doing! If you notice that they’ve done a deep clean online, it’s probably a sure sign that you should do the same on your social platforms and website.
If they haven’t cleaned up their online presence, this is your opportunity to one up them. This simple change can help set you apart from others in your industry.
Friendly competition is a good thing. We do believe that there is enough room for everyone to be successful but that doesn’t mean you shouldn’t keep your eyes peeled for opportunities to grow and better your craft. If a deep dive is all it takes, then do it!
We talked about removing old content, cleaning up your social strategy, and keeping a close eye on your neighbours and although this is a good start, there are definitely other methods available!
The best time to do a deep clean is at the end of the year but a semi-cleanse should be done on a quarterly basis, and we highly encourage weekly check-ins to ensure your social platforms are performing well. If this sounds overwhelming to you – we totally get it. This is where our team of professionals can help!