Why having a website is important for a small business

The number of small businesses with a website is surprisingly low despite the growth in technology. No matter how small your business may be, having a website is key when it comes to modern day marketing and exposure.

mac laptop with wordpress on screen with a notebook, iphone, and coffee on the side, on the desk.

3 Major Reasons Why Your Small Business Needs a Website:

More credibility and professionalism – Websites provide a sense of credibility and further establishes your brand as a professional service. Without a website most people will not acknowledge your products or services simply because it cannot be found online. Having a website gives you the opportunity to build a long-lasting online relationship with your clients. Giving them the reassurance they need to trust your brand.

Increase in customer reach – Online shopping has blown up over the years- everything from computers and cars to food and services can all be found online nowadays. This means, the number in online shoppers have increased and since the internet doesn’t have a closing time, sales are growing even after hours! Because you are able to access a website almost anywhere at anytime, the reach has become much wider, allowing your business to globally grow and target your demographic beyond your location.

Cost effective marketing – Your website is working while you’re asleep, on vacation, and when life gets busy. This means your website is always marketing your products and services even when you can’t directly, potentially generating sales all day long! Paying that one-time website development fee is beneficial when it comes to keeping your brand relevant online. Your website alone is an advertisement of all of your business capabilities and can be extended through social media for further exposure. It may be a big spend on a small business’ budget but it is totally worth the investment.

business man and shop lady outside of a coffee shop with a laptop and notebooks. future access. st catharines.

At Future Access, we understand that small businesses don’t have the biggest budgets – which is why we try our best to come up with a cost that is best suited for your web needs. We want to support local businesses and be a part of your growth.

Let us help you expand your business!