When marketers review search term reports, the focus often falls on what’s not working — irrelevant clicks, poor-performing keywords, or wasted ad spend. But within…
When you refresh top-performing pages, you give your website a strong chance to maintain or improve its search engine rankings. Many businesses focus on creating…
Every brand has their own voice and identity. Take Nike for an example. Nike is a brand which focuses on athleticism and really solidified their…
Rebranding is something every company goes through, even more than once sometimes! Although change can be scary, especially a big change like rebranding your whole…
We are living in an exciting time for communication. A call to action now has the possibility to reach further than it ever has before….
For some, feeling motivated and staying on task at work is easy, but for a lot of career goers the daily work grind can feel…
Instagram is a popular social media platform with over 800 million active users to date. Although it is fairly new to the digital world, it…
There are a few different reasons why our minds fluctuate from liking a brand to loving it! A lot of the time the decision…
Reflecting on your business’ progress over the past year is key when it comes to moving forward and improving your business. This is the best…
Facebook may have started out as a way to connect friends and social networks together but has since morphed into one of the most effective…
It’s that time of year again, the holidays are upon us and traffic in stores and online is ramping up. Shoppers are interested in finding…
Colours are commonly used for aesthetic purposes on a day-to-day basis, however in the industry, colours are much more purposeful than that! In marketing and…
There is an undeniable difference between using social media from a user stand point and using social media from a business stand point. It is very…
From text messages to merchandise – the emoji trend is still going strong! These tiny characters add just the right amount of personality to any…
Full disclosure: I am guilty of overusing words myself. It’s an easy pattern to fall into. Some words just sound that good, while others seem…
It’s way too easy to fall into redundant, boring language. And it’s not because the English language itself is boring. I fear many of us…
What does it take to convince you? For some, facts have the most influence. Others need to feel an emotional connection. Others base decisions mostly…
Some people believe that business and kindness can’t mix. But we’ve discovered that it’s quite the opposite. Not only does kindness mix well with business,…
First, let me be clear: we like Facebook. It’s kind of hard to remember what life was like without the social media giant facilitating and…
If you’ve known or followed us for any amount of time, you know continuous learning is important to us. Brushing up on your knowledge base…
First of all, congratulations! All the hard work has paid off, and now, you have a brand new website. Once your new site has launched,…
Okay, I confess – us marketing folk use a lot of jargon. We know it. It’s not in an effort to confuse you; we just…
It’s a common piece of advice, but it frustrates me. Lots of people will tell you to write content for search engines. Don’t. Allow me…
My father’s a storyteller. You know those people. They’re the kind that can make the most everyday of instances come to life with a couple…
On behalf of millennials, I apologize. (I’m not authorized to speak for all of us. But I’m going to do it anyway.) We know our…
Have you heard this one before? Same story, just with different details. It goes something like this: a company announces an innovation that is expected…
Ever had a day when time just gets away from you? Try as you might, there’s no catching up. You’re running behind in the morning,…
How many ads have you seen today? It’s hard to keep track, isn’t it? Because, in reality, ads are everywhere these days. Doesn’t matter if…
It’s an age old debate. When it comes to changes in language, everyone has an opinion. Some claim that we’re reverting to a neanderthal level…